Why do any pitches start with boring words?
Your very first word must be interesting.
















You have 3 seconds to grab their attention, what is your very first word?

"Umm", "we", "I", "err", "hello" and your name or the company and product names = boring.

"spontaneity", "cataclysm", "serendipity", "magic" & "spice" = interesting.

The best brands OWN an emotive word like "magic".

The best stories temporarily cause the
listener to suspend their disbelief once they are listening to you because you are being interesting.
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