- Write up your brand values and turn
them into a crisp story

- Tell that story all over, stop people
in the street, blog, tweet and watch
reactions, use them, make it better

- Each time you tell it, say more with
less words. Iterating your story is

- Eventually you will concentrate the
story into fewer words / sound bites
that convey the full value in an
emotionally satisfying, crisp way

- When you have it crisp check that it
is still simple, credible and concrete.
Is there a surprise/"aha!" moment?

Does it still start with an interesting first word? The first word of MakeItCrisp.com is Riveting!
"Saturday morning programming club" would not
have worked as well as "CoderDojo"
Crisp = Investible
Don't be boring bozos!
-click here to sample what boring bozos do-
Taken from actual rubbish pitches.
Funny is good too see www.paraprosdokianfun.com for hints on how to add witty humor.
Test your pitch now, list it on our List.ly and see how others rate it!
Tutorial Video - remember though your pitch must work as text first!
Double tap to edit