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padding:0px;text-align:left;vertical-align:top;} .snippet0{position:absolute;left:95px;top:2099px;z-index:51;width:250px;height:150px;nlines:1;fixed:0;} .snippet1{position:absolute;left:175px;top:6256px;z-index:52;width:505px;height:356px;nlines:1;fixed:0;} @media(-webkit-min-device-pixel-ratio: 2) {.image2{position:absolute;background-size:730px 622px !important;z-index:58;background:transparent url("index/image2@2x.PNG");}.image3{position:absolute;background-size:704px 638px !important;z-index:59;background:transparent url("index/image3@2x.PNG");}.image4{position:absolute;background-size:702px 726px !important;z-index:60;background:transparent url("index/image4@2x.PNG");}} </style></head> <body bgcolor=#000000> <div id=content> <div class=text0><a href=http://makeitcrisp.com/Start.html target=_self></a></div> <div class=text1><a href=http://bit.ly/billfyi target=_self>by<br>Bill Liao<br></a></div> <div class=text2><a href=http://htmlegg.aidaluu.com target=_self></a></div> <div class=text3><a href=http://makeitcrisp.com/index.html target=_self>- Write up your brand values and turn<br> them into a crisp story<br><br>- Tell that story all over, stop people <br> in the street, blog, tweet and watch<br> reactions, use them, make it better<br><br>- Each time you tell it, say more with <br> less words. Iterating your story is <br> cheap.<br><br>- Eventually you will concentrate the <br> story into fewer words / sound bites <br> that convey the full value in an <br> emotionally satisfying, crisp way<br><br>- When you have it crisp check that it <br> is still simple, credible and concrete. <br> Is there a surprise/"aha!" moment? <br><br>Does it still start with an interesting first word? The first word of MakeItCrisp.com is Riveting!</a></div> <div class=text4><a href=http://www.coderdojo.com target=_self>"Saturday morning programming club" would not<br> have worked as well as "CoderDojo"</a></div> <div class=text5><a href=http://www.sosventures.com target=_self>Crisp + Traction = Investible</a></div> <div class=text6><a href=http://www.coderdojo.com target=_self>CoderDojo.com<br> Works!</a></div> <div class=text7><a href=http://www.ihavenofuckingclue.info target=_self>Don't be boring bozos!<br>-click here to sample what boring bozos do-<br>Taken from actual rubbish pitches.</a></div> <div class=text8><a href=http://www.paraprosdokianfun.com target=_self>Funny is good too! See www.paraprosdokianfun.com for hints on how to add witty humor.</a></div> <div class=text9><a href=http://list.ly/list/6Fh-crisp-pitches target=_self>Test your pitch now, list it on our List.ly and see how others rate it!</a></div> <div class=text10><a href=http://makeitcrisp.com/Start.html target=_self>&gt;</a></div> <div class=text11>Next</div> <div class=text12>Why do any pitches start with boring words?<br>Your very first word must be interesting. <br><br>You have 3 seconds to grab their attention, what is your very first word?<br><br>"Umm", "we", "I", "err", "hello" and your name or the company and product names = boring.<br><br>"spontaneity", "cataclysm", "serendipity", "magic" & "spice" = interesting.<br><br>The best brands OWN an emotive word like "magic".<br><br>The best stories temporarily cause the<br>listener to suspend their disbelief once they are listening to you because you are being interesting.</div> <div class=text13>People are also interested in your struggle which is what YOU did in order to solve the customers crisis.<br><br>What'd you figure out / work on / overcome? How long did it take?<br><br>What makes your product / service the best? What are trial customers saying?<br><br>What is the surprising truth behind your solution and how hard was it to figure out?<br><br>If you rush in and tell customers you have all the answers without telling them your struggle you have zero credibility!</div> <a class=image1 href=http://www.coderdojo.com target=_self title=""></a> <div class=image2 title=""></div> <div class=image3 title=""></div> <div class=image4 title=""></div> <div class=snippet0> Double tap to edit<iframe width="560" height="315" src="//www.youtube.com/embed/9P6on1mZcAU" frameborder="0" allowfullscreen></iframe> </div> <div class=snippet1> <div style='text-align:left' id='ly_wrap_6Fh'><strong id='ly_wrap_6Fh_t' style='display:block;margin:10px 0 4px'><a href="http://list.ly/list/6Fh-crisp-pitches" target="_blank" title="Crisp Pitches">Crisp Pitches</a></strong><script type='text/javascript' src='http://list.ly/plugin/show?list=6Fh&layout=full'></script></div> </div> </div></body></html>